Tuesday, January 25, 2011

Beer Labels

How proud/jealous am I of my good pal (and fellow Syracuse U. alum) Nate Duval for his latest project: designing a beer label for Sierra Nevada's new "Hoptimum" beer? This is my new goal in life. What a fun job!
Hoptimum is out on shelves now, and you should go buy it and drink it. Though, not if you're driving or pregnant, or dislike beer like I do. In that case, just buy it and gaze happily at the awesomeness of the label design while you feed it to a friend or loved one.
Want to see more people with vegetable heads?


Phil Davis said...

Awesome! Let's go get a sixpack!

Granville Lochrico said...

That's a pretty cool beer! Designing for a beer company does seem like a pretty fun job. You have to think long and hard before you make the label, since most customers would see it before tasting the contents.